Looking for unique, high-quality makeup from trending Chinese beauty brands? CB Beauty Mall promises to bring authentic indie cosmetics from Asia directly to your doorstep. But with so many online beauty retailers out there, is CB Beauty Mall worth your money? This comprehensive review covers everything you need to know about their products, shipping, customer service, and exclusive discount codes.
Quick Verdict
Rating: 4/5 Stars
Best For: Beauty enthusiasts seeking unique, affordable Chinese cosmetics and indie brands not readily available elsewhere
| Pros | Cons |
|---|---|
| ✅ Authentic Chinese beauty brands | ❌ Limited 7-day return window |
| ✅ Unique, hard-to-find products | ❌ Some shipping delays reported |
| ✅ Competitive pricing with frequent sales | ❌ Mixed customer service experiences |
| ✅ Free shipping on orders over $49.99 | ❌ Customs duties not covered |
| ✅ Kawaii and gothic aesthetic options | ❌ Website trust concerns flagged by some |
What is CB Beauty Mall?
CB Beauty Mall is an online retailer specializing in Chinese beauty brands, with over 15 years of experience in the Chinese cosmetics industry. Founded with the mission “to tell the story of indie Chinese beauty brands to worldwide customers,” the company guarantees all products are 100% authentic.
The store offers a diverse range of cosmetics designed to celebrate individuality and inclusivity, featuring everything from kawaii-inspired makeup to gothic and effortless beauty looks. Based in Colorado Springs, CO, CB Beauty Mall has positioned itself as a gateway for international customers to access trending Chinese beauty products without the long shipping times typically associated with direct imports from Asia.
The platform focuses on indie brands that have gained popularity on social media, particularly TikTok and Instagram, making it easier for beauty enthusiasts to get their hands on viral products from creators and brands like Cheeryep, Girlcult, and Anthemy.
Product Range & Quality
CB Beauty Mall’s catalog is impressive, featuring over 50 Chinese beauty brands across multiple categories:
Popular Brands Include:
- Cheeryep (QIANYAN): Known for customizable eyeshadow palettes and collaborations with influencers
- Girlcult: Artistically pressed cosmetics with surreal storytelling and bold designs
- Anthemy: Founded by influencer KunKunVIO, featuring nature-inspired designs
- Narimi: Ultra-fine powders with anime-inspired packaging
- KRYPTEIN COSMETICS: Fantasy-themed eyeshadow palettes
- Judy Doll: Trendy K-beauty inspired products
- FOCALLURE: Affordable, high-pigment makeup
Product Categories:
- Eyeshadow palettes (single and multi-color)
- Lip products (glosses, stains, jellies)
- Blush and highlighters
- Multi-use creams and balms
- Fashion jewelry and accessories
Quality Assessment: Customer reviews consistently praise the high quality and pigmentation of products. Many buyers note that the unique formulations and creative packaging justify the price points, which typically range from $9.99 for single eyeshadows to $88.99 for gift sets.
The brand selection focuses heavily on innovative textures and trending aesthetics, from holographic highlighters to dual-color lip jellies that change shade based on temperature or pH.
Pricing & Discounts
CB Beauty Mall offers competitive pricing that makes Chinese beauty accessible to international customers:
Price Ranges:
- Single eyeshadows: $9.89 – $16.09
- Eyeshadow palettes: $19.99 – $42.99
- Lip products: $11.50 – $19.99
- Blush and highlighters: $19.99 – $29.59
- Gift sets: $88.99+
Regular Promotions:
- Semi-annual sales with up to 67% off
- Extra 10% off for summer vacation collections
- Buy more, save more bundles
- Free gifts with purchase thresholds
The website frequently runs sales on popular items, making it possible to score high-end Chinese cosmetics at significant discounts compared to importing them individually.
Shipping, Returns & Customer Service
Shipping Policy: CB Beauty Mall offers free shipping on orders over $49.99 to major regions including the US, UK, EU, Korea, Japan, and Hong Kong. Shipping times vary by location: 1-2 weeks for Asian countries, 2-3 weeks for the US, Australia, and most European countries, and 2-4 weeks for Canada, Russia, and other regions.
Standard shipping costs $6.99 for orders under the free shipping threshold. The company marks packages as gifts with low declared values ($5-$10) for regular airmail to help customers avoid customs fees, though customers remain responsible for any duties or taxes.
Return Policy: CB Beauty Mall offers a 7-day return window from receipt date. Items must be unworn, unused, with tags, and in original packaging. For unused items in good condition within 30 days, they offer refunds or exchanges after receiving the returned parcel, though the FAQ mentions the shorter 7-day period.
Customer Service: Reviews suggest mixed experiences with customer service. Some customers report excellent support, with staff reaching out proactively about stock issues and helping find alternatives, while others have experienced slower response times.
Real Customer Reviews: What Are People Saying?
Positive Feedback: Trustpilot reviews show a 4-star rating with customers praising product quality: “Everything I purchased through them is high quality. I got some great deals & very cute freebies” and “I have always been so satisfied with every product I’ve received from Cbeauty Mall. I don’t think they could ever disappoint me!”
International Shipping Success: European customers report positive experiences: “First time on CBeauty Mall, definitely not the last! I received my parcel in France 2 weeks after placing my order and happily surprised to see that everything was very carefully packed” and “Very quick shipping! The products are awesome! Both times that I ordered (2 times in the span of 1 month), the products have arrived in 10 days”.
Areas for Improvement: Some customers mention longer shipping times than expected, and Scamadviser has flagged concerns about the website’s trust score, though many real customer reviews contradict these automated assessments.
Brand-Specific Praise: Customers particularly love Cheeryep palettes: “Amazing web, i highly recommend Cheeryep palettes. These are amazing!!” and “I love my both palates from cheeryup.. Each pallate is beautiful and shimmer pigment is high level”.
Pros and Cons Table
| Pros | Cons |
|---|---|
| ✅ Exclusive access to trending Chinese beauty brands | ❌ Short 7-day return window |
| ✅ Authentic products with quality guarantee | ❌ Potential customs duties for expedited shipping |
| ✅ Competitive pricing with frequent sales | ❌ Mixed automated trust scores online |
| ✅ Free shipping threshold at reasonable $49.99 | ❌ Limited customer service hours |
| ✅ Unique aesthetic options (kawaii, gothic, effortless) | ❌ Some shipping delays during peak periods |
| ✅ Carefully packaged orders with freebies | ❌ Website navigation could be improved |
Final Verdict: Should You Buy From CB Beauty Mall?
Yes, if you’re: A beauty enthusiast looking for unique Chinese cosmetics, interested in viral TikTok beauty trends, seeking affordable alternatives to high-end Western brands, or love collecting limited edition collaborations with influencers.
Consider alternatives if you: Need fast shipping (under 1 week), prefer longer return windows, want extensive customer service support, or are uncomfortable with international beauty purchases.
Overall Value: CB Beauty Mall fills a genuine niche by making authentic Chinese beauty products accessible to international customers. While there are some concerns about shipping times and return policies, the majority of customer reviews are positive, and the product quality appears to justify the prices. The 15+ years of industry experience and authentic product guarantee add credibility to their operation.
For beauty lovers willing to wait 2-3 weeks for shipping and interested in exploring innovative formulations from Chinese indie brands, CB Beauty Mall offers excellent value and access to products you won’t find at Sephora or Ulta.
Exclusive CB Beauty Mall Coupon Codes
Current Active Deals (Verified):
🎯 10% Off Storewide – No code needed, automatically applied at checkout
🎁 Brand-Specific Offers:
- Girlcult: 15% off + FREE Lip Oil with $79+ Girlcult purchases
- Cheeryep: 20% off + Free 4 Eyeshadow Brushes with $79+ Cheeryep orders
🚚 Shipping Deals:
- FREE Shipping on orders $49.99+
- FREE Beauty Box with $129+ purchases
📧 New Customer Bonus: Sign up for up to 50% off exclusive deals
How to Save More: Visit the CB Beauty Mall coupon page on CupoSales for the latest verified discount codes and exclusive promotions. New deals are added regularly, so bookmark the page to catch limited-time offers on your favorite Chinese beauty brands.
Pro Tip: Combine brand-specific promotions with the free shipping threshold to maximize your savings – a $79 order often qualifies for both brand bonuses and free shipping!